Logo/new branding – Provincial Coldstores 2014: Logo, stationery, exterior signage, creative direction:photography, video production, marketing and website design. Soundtrack: B Gibb.
Provincial Coldstores Ltd, Marlborough. “The Coolest Place in Town”
“The Coolest Place in Town” Promotional Video 2015 – 1.5 mins Editing and soundtrack.
Creative direction in collaboration with Paul Davidson of Bytesize Productions www.bytesize.co.nz – photography / videography. Paul is a Marlborough documentary maker of many years expertise in capturing the special places and people that make this region unique.
“We sought to highlight the staff and management at Provincial Coldstores in a documentary story style, as we believe they offer a friendly and highly professional workplace.”
The logo is inspired by the blues and greens of the Wairau river plains, mountains and vineyards, the bountiful waters of the Sounds. The cool colours also capture the essence of water, ice and frosty mornings. With a touch of the golden yellow Marlborough sun that warms it all. The design references product storage and preservation – it takes organisation, control, commitment and energy and the mechanics of the process – fans, coils, compressors, containers, racks, temperature and airflow – are represented in dynamic abstract form.
