The Ford Motor Company is considered the birthplace of NZ Club Softball in 1937.

“BATTER UP!” 2016. 40 minutes.
HVSA documentary celebrates 70 years. Research, interviews, graphic design, marketing, Archive management, Digitising Archival 35mm film.

The Hutt Valley Softball Association. Written and Directed by Paul Davidson, Research and Design by Barbara Gibb, Presented by Mark Sorenson MNZM

“Batter Up!” 2016

Creative direction in collaboration with Paul Davidson of Bytesize Productions


The Hutt Valley Softball Association celebrates 70 years of Hutt Valley softball excellence. Many captains and coaches of the national teams – the Black Sox men and White Sox women – have been Hutt Valley players, and the famous names of the past are repeated in the children and grandchildren of the pioneers.

Extensive archival images and some footage from HVSA, Softball NZ, Archive New Zealand, Hutt City Library, and from personal archival collections. Research, oral histories, digital and data wrangling was a large part of Aspire Design’s contribution in this project.

Bytesize Productions will release the Companion 2 Disk Set of Archival Interviews in early 2017

70 years is an amazing length of time considering what Hutt Valley softball had provided to the community and in fact the National sporting scene, so it was a challenge to anyone to put together a documentary that would recognize these achievements.
The end product, “Batter Up” is an outstanding production that not only records the past but also the future of softball in ‘the Valley’ and also interacts with the community that was built by the State during the 1950’s.
The production was presented on time and within a very tight budget which again acknowledges the ability of the Production crew to meet both time and financial guidelines.
I would recommend both Bytesize Productions and Aspire Design to any organisation considering making a professional and appealing production of their business, history, or product to the consumer.
HV Marist Softball Club.

“As a lifelong softballer and sports journalist currently researching the history of New Zealand softball, I had some contact with the BytesizeAspire team in terms of assisting with some historical information. I was very impressed with their professionalism and enthusiasm for the project and the final product was outstanding. Batter Up! will serve as an invaluable resource for future generations of New Zealand softballers. I would unreservedly recommend Bytesize Productions to any New Zealand sporting organisation seeking a first-class documentary record.”
Tony Smith, Christchurch